Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Hessing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I decided to try this all because the creator keeps spamming reddit non-stop. Overall it’s pretty pointless. Half the time it doesn’t work. I have no idea why the app itself recommends NYT and other paywalled sources in its OWN feed if it cannot summarize such sites. And when it does work, it’s SUPER hit-or-miss. Like so much so, you have to read the article anyway to make sure it didn’t miss key facts/points. Which it does. Often. Not to mention it hamstrings itself into 3 bullet points. I just tried to summarize an article called “Five best hotels in Spain” and the app literally only listed TWO lol. I mean, talk about abject failure. Overall, a pointless app. And I don’t mean that in a rude or snarky way, I mean it literally: this app has no reason to exist.
This app is promising ! Love the AI summary feature ! Would love to see some improvements such as likes & dislikes or articles you want to see more or less off. Maybe grey out articles already red or archive them off the main screen.
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