Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patryk Zielinski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My wife likes the game, but some of the colors are too similar that it can get confusing.
Always a fun game but this has a nice melody when you make a move. Colorful too!
I'm in shock. I opened Match5 just now and in its place was a lame, pathetic imitation of what it used to be. Match5 was my favorite game, my mind-numbing escape from the world, my secret addiction. Developers: If you wanted to make a new game then why didn't you call it something else and leave the original alone? Match5 was the best game out there. Sadly, I'm deleting the new version. I guess I should thank you for saving me from wasting countless future hours with my steadfast friend, Match5, which I was constantly trying to outsmart.
Match 5 has simple rules. Move Balls to get 5 (or more) of them in a row, column or diagonally. Each time you move a ball, 3 new balls appear on the b...