Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maryland Department of General Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is so user friendly! Watched while visiting in Chicago. Love being able to go back in previous episodes along with behind the scenes information about series. Absolutely wonderful.
I love this app because I can watch my favorite shows on my schedule as well as view shows in real time. I hope this becomes a model for all PBS stations!
I am really liking this app! It’s easy to use and the shows are fantastic! I love the Nova and Nature documentaries. If I miss them on the tv I can find them here for a couple weeks which is great. I wish there were more available that you didn’t need to pay for though. That is why I rated this app only 4 out of 5. Still it’s a really good app that is definately worth having. I love PBS they always have such quality programs on!
Maryland Public Television: The Maryland Public Television App allows you to watch MPT programs on-demand, view the live program schedule and explore...