Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The TJX Companies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The biggest most consistent problem with this app is the login. ( It is the same for homegoods TJX, Marshall's across the board etc )and I have had continual problems not being able to get in the Marshall's app. I've tried calling , singing up again, signing in, changing passwords /forgot passwords and there is always a problem. The system is slow and they say if you try and login to many times it may take days to recover! It's 2023 if we can give people fake limbs, surely we could figure out a website. Anywho, besides not even getting into the website (I did finally get in once and ordered a pair of shoes.) They arrived same shoes- totally diff color. No big deal called to let them know the pic is not correct they are not selling the lighter color boot and they didn't seem to care or give me any kind of stellar customer service. I also had a pair of kids shoes - got an email saying they didn't have them so they were refunding me. And minutes later they arrived on my doorstep. So great if you like surprises... I think? Oh and if you did make it through the login and annoying " reveal designer" tabs- you will click the checkout only to be further dissatisfied with the forever loading symbol and never getting the chance to actually checkout. They just need to get rid of this app it really is the worst.
The app, along with your TJX card website, used to link to your rewards, with a bar coded e copy of your reward certificate. You could use your device to redeem at the register. I have not been able to redeem my electronic rewards for a year or more. The app says they are linked, and shows “$0” in rewards. Customer service informed me that this app is not fully functional. More frustating is that the TJX credit card site (same as the “TJX rewards site”) show all your rewards but no bar codes, so they are unable to honor them in their stores. I was told by customer service that the app is not fully functional with the rewards. They advised me in their stores to request a change to all paper certificates. You can do this and still get paperless billing - you just need to be persistent with their customer support line. I don’t believe you can redeem rewards from Sierra online, although you can earn them more.
The app works. But it’s not exactly user friendly and needs some help. - something should state that rewards are only for card members. Bc it took me forever to figure that out and if that’s not the case then Idk lol. It should be explained better for sure. - if it is only for card holders, that’s a slap In the face to ever non card holder which is most of your customer base. - I understand why you have a “tap to reveal the designer” button but really it’s annoying enough to make me stop looking. Maybe for higher price items. Or discounts over 75% or something. Or how about sorting them by designer so you only have to click that button once for that designer and all of the items by that designer are revealed. - that same thing should apply for the entire web session because I def have to start all over if I search another item and it’s really annoying. - when you scroll down a page, or search and item and then scroll and then you add an item from the middle of the page, it has a continue shopping button, but idk why Bc you still have to push the back button. - on the search results page, there’s also an “add to bag” button under each item to avoid having to open the entire item page, but it doesn’t work. All it does it take you to the big page. - the most annoying part of all this is if you click add to bag, and then the big page opens anyway. Then you still have to click back AND THEN- no matter what- it starts you at the top of the page again even if you had scrolled down almost all the way already. I know this is probably newish. But take it from someone who is somewhat of an app-critic (I literally download apps just for fun even if the store or whatever doesn’t deliver to me I enjoy seeing different functionalities) if these things were fixed the app/site sales would def see an increase in shoppers like myself that are-millennials and don’t have the patience to click all these extra buttons, and a huge decrease in abandoned carts. So would having a non biased reward program. :)
Thanks for downloading the Marshalls App. Now you can shop amazing styles & savings anywhere, anytime! •Redeem earned Rewards and track Points: TJX R...