Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Flint · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was fascinated by the real time updates of weather and current mission details on the red planet. The history lesson of “Dead probes” (past missions) was also interesting to see how far we have come in exploration. A generous prediction would be a handful of the best of humankind visits Mars in the next 50 years. Until that time, this app helps make Mars not so out of reach.
The phone and watch apps work great, but I was mostly interested in this app for the Apple Watch complication. Unfortunately more often than not, the complication freezes on my watch and remains stuck on whatever last time it had updated to. There is also no way to set one of the several times from the app to be the one you see on the watch. Killing the app on the watch, swapping watch faces sometime fixes the complication freeze. For reference, I’m using a S0 watch running the latest version of watchOS 4.
I appreciate the simplicity and clarity that was considered in the design and functionality of this application. With support and acknowledgement perhaps there will be more development for this subject on the iOS platform. It is well deserving. Thank You for your effort to make this a publicly available utility app. Sincerely, -R.
Planning your next trip to Mars and need help keeping time? Need up to date weather reports for the Red Planet? Need to know coordinates for space jun...