Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marktplaats BV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I always have good experience’s
There is feedback for seller/buyer. So the only option to be sure you get your item is to get it by yourself by traveling to seller. English language in multi cultural society is a must, not an option. The recent update brought some annoying adds, popping several times...that’s several times too many. There is a competition growing very fast on Marketplace on FB, you might soon loose the game. Communication rating is a nice feature implemented recently. Still after a while no English version. “App works like a charm” pfff! Give me a break. I can’t even send a picture in conversation, not on WiFi not on cellular network.
My main problem is that when I am scrolling through listings, often the advertisements will not accept a swipe event and instead open as if I tapped them. I know Marktplaats is trying to drive revenue through this extra advertising, but this is either an annoying bug or really bad behavior.
With over 8 million monthly visitors and instant access to 10 million ads per month, Marktplaats is the largest store in the Netherlands. The Marktpla...