Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Manchester, NH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The city is able to review and quickly send info to the right dept.
This would be a 5-star rating if it were not for an issue with the app garbling your text. Frequently, when making a report, after you submit the report, you will see random characters or random typing issues which did not exist in the original message. This has now gotten me moderated because in one message, the word “Is” got duplicated and turned in to “Isis.” Please fix the garbled text bug so I don’t get moderated for something I didn’t even do.
For your prompt attention to this matter. It is very much appreciated!
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