Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bloinka! · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hasn’t worked in several months. Please fix!
Can’t order wings..quantity gets all jumbled together and no way to add to cart. No way to request sauce on the side.
Started out great, really liked the option to select how much sauce, however when I tried to check out the order summary showed normal sauce even though I had selected light option. When I went ahead and continued with checkout, the order status said pending acceptance for over 5 minutes. During that time I didn’t know if my order had gone through or what was going on. I was tempered to cancel the order and just call in, but I couldn’t find a way to cancel it. Finally the order status completed, but I didn’t get any notification of any kind telling me when my pizza would be ready for pickup. I ended up calling the restaurant and asking. After they told me I noticed the pickup time was actually listed on the order page as “order time”. You need to do a better job of letting user know the order is complete and make the pickup time obvious.
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