Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MailerLite, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been a ML customer for years and I do like their web platform. But the phone app? It’s trash. It constantly has bugs like not being able to scroll back through more than 20 sent campaigns (yes i have spoken with their tech people about it. It gets fixed and they reoccurs a few updates later), or not loading content. Plus, you can only make plain text emails in the app? Come on guys… In today’s tech heavy world no business sends plain text emails. Where is the drag and drop builder like other ECRM companies integrate into their app? I need to be able to set up emails on the go, and can’t without my laptop. It’s getting to the point i might have to change companies because i need this feature! In short, this app is barely worth the download and certainly doesn’t add value for paying customers!!
I like mailerlite in general but use the desktop version. The app is ok but it’s limited so that’s where the frustration lies with it. Apart from that it’s so messed up that they don’t offer customer support unless you’re a paying customer. This has actually caused many of us to abandon their platform because we get stuck, (esp with domain authentication and creating dns records) and their customer service is unavailable. As a business person, this is bad business. Because I find myself having to leave the platform for other platforms that offer better service. They could have easily converted me to a paying customer if they served me as a free customer and gave me a good experience, proving their trustworthiness as a company. It’s been disappointing. My email has been locked up for over a month bc of not being able to get it authenticated with my domain, and they’re not helping me. Why would I give them more money if they won’t even help me from the beginning? In my opinion this business model is hurting them, not helping them. They USED to offer great customer support.
Wow MailerLite is so much better than it’s competitors in every way. More features on free version (like automations and scheduling) and the email design is more modern looking and the whole interface is literally top notch, one of the best user interface experiences of any platform. Same experience in the app. Love it. One suggestion: for some reason times are shown in UTC or something even though I have my time zone set to Chicago. It would be great if that were fixed (regarding times shown when someone opens the email, etc)
The new MailerLite Manager iOS app is designed to work with the new MailerLite platform. You must have an account on the new MailerLite in order to us...