Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Venn city · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The DOJ should investigate whose idea it was to have an app that residents' safety and welfare depend on, that relies on an internet connection and a smartphone (which is known to run out of battery) to get in and out of their building. It is a safety hazard and, quite frankly, fails more often than not. The app constantly logs you out at the most inopportune times, and the hand swipe function ONLY works when the app is open, defeating the purpose of giving the app location permissions. If you are looking into renting from someone who tells you your keys to your building are dependent on this app—RUN!
If you are being forced to download this app to get in your building, congratulations! You are about to be frustrated beyond belief every time you try to get into your building. App consistently does not work and traps people outside. Management tells you to use the call box to call someone to let you in, but no one ever ever ever answers. Do not take your dog for a walk when it snows because you will be stuck outside. And my building, where my lease guarantees is 24 hour Front Desk assistance, frequently does not have that. So there’s no one to let you in. if you complain to the management, they blame your phone.
There’s a 25% chance when you open your keys section for it to not have any keys available. It says you don’t have any keys, and that’s if pressing the button work at all. On top of that, one of the recent updates made it so I can’t get into my apartment with just the Mac Properties app open on my phone, now I have to go in and manually press the button to make it work.Not only that, but on my iPhone, you can’t select “Pay with Check” because there’s a dumb pop up in the way. No matter how I finagle the screen, I can’t click on that option.The packages updates never show up on time, if at all. They appear months later, are never updated on whether or not I grabbed the package, and never send me notifications despite me turning them on.Submitting service requests is really the only thing keeping me from giving it a 1 star. I do like submitting service requests through the app.
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