Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lutron Electronics co., Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Biggest issue is that it’s very hard to make changes to existing “favorites”. So you put together a configuration, save it, make some notes, and if you decide to change the color of the switch or any of the lettering, you have to save it as a new favorite, copy the notes from your old design to the new, and then delete the old favorite. It gets old very very fast. So just be prepared to go through that process if you try to make any changes
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