Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Innovative Tomato, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Do I really have to keep watching the same ad for plus sized woman’s bra’s?
While looking through the app to get an idea of how to use it. Screen taken over by video advert within the first 30 seconds of having the app open. Closed and uninstalled.
Wood dealers sell wood using the quarter system when describing thicknesses. Real lumber yards(not box stores) mark and separate the boards this way. 1” = 4/4, 1 1/4” = 5/4 , 2” = 6/4, 2 1/2” = 8/4 etc etc. This app would be perfect if the quarter thickness option could chosen to describe the thickness.
Simply enter the thickness, width, and length of the lumber to calculate the board feet. Entries may use fractions, decimal numbers, or metric. Optio...