Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cornerstone Capital Bank, SSB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all it’s ridiculous and no excuse for having a seemingly fintech looking app to make a mortgage loan payment when the official cornerstone looking app is not for that. Additionally there’s not reason why I need to be forced to click a link to open up terms and conditions to only immediately close it without reading anything just so I can check yes I agree to process my payment. There are literally no excuses or justifiable reasons for this poorly ran company that can’t get basic business practices right but instead would rather inconvenience and confuse its customers for no legitimate reasons. This is business 101. Workflows, user interface, branding, etc. and I don’t want to hear some cop out like this is what legal required or something else when it can be done correctly and effectively without making it ignorant.
Loan Nav lets me pay off extra principle right within the app, rather than send additional payments via mail like other mortgage management apps. I like the infographics that break down what I’m paying as well. However, the amount of times I need to change my password is way too excessive. If someone were to hack into my account, I don’t even think they can see my full bank account number from the user end. So what’s the worst a hacker can do? Pay my bills for me? The sensitivity of my mortgage information doesn’t really beg a password change every year or less; not to mention, everything is already two-factor identification, so it feels like a hassle for me to change passwords so much, especially if the original password strength is strong.
System glitchy not user friendly hard to find certain things
Easily manage your account on-the-go with our secure, simple-to-use Loan Servicing App. Quickly make and view payments, access escrow information, sig...