Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lipgloss + Aftershave · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
L+A’s newly designed app is absolutely amazing. 1st, it’s so easy to navigate. 2nd, I’ve learned even more tips and tricks than I ever thought possible. 3rd, it’s beautiful.And the best part you can interact with Jenni and Barry!! It not one of those apps where it’s all advertising and fluff. Truly my go to everyday, plus it’s Fun!!
I definitely consume most of my media these days on mobile, so I’m stoked to have an easy to navigate app for one of my favorite blog sites. It makes professional skin care easy to understand without dumbing it down. Couldn’t recommend it enough.
A game changer to skin care
Lipgloss + Aftershave: Legit beauty reviews with a pump of wit and sarcasm, now in an APP. Our mission for Lipgloss + Aftershave is to be a go to gui...