Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anatoly Lapshin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
this app has great potential but it is so confusing to use. what is with the shuffling? nothing has a name label so you basically just click around until you MAYBE find what you want. not to mention most is blocked by a paywall, but you don’t know that until you click on it! which is also confusing because there is no label to identify that effect is for the premium version. the light effects are nice (when you finally press all the right buttons) but the UI isn’t great. there is no tutorial either, so you’re just left to figure out how to use their app on your own.
Origata
Create stunning neon lights and cinematic glow effects for your photos. Add lens flares, light leaks, bokeh, and aesthetic overlays in seconds. Perfec...
| Name | Price | Type |
|---|---|---|
| Light PRO | $4.99 | One-time |
| 1-month Premium Access | $4.99 | Monthly |
| 1-year Premium Access | $19.99 | Yearly |
| Premium Access (Annual) | $24.99 | Yearly |