Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UpperClub Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I hated that the only way to create the account was opening the mail from the phone, I had my computer by my side trying to navigate to the provided activation link and crashed because the url was malformed. I was about to give up until I tried to open the mail from my phone and the app took care of the activation link, but after that it asked me to enter the password in the chat box, that was so cringe. I don’t like this app, and probably I’ll never buy another travel protection from Avianca after this, turns out that my 30 day travel only was protected for 24 hours after my departure… Simply the worst service ever.
I cant get past the registration. Email is being sent and Im confirming but the app itself doesnt move.
The first few times I tried to register it crashed. Once I finally managed to get my account, you can’t actually get any PDF or something reasonable to print to prove you have coverage. All it gives you is a “certificate” in a chat bubble that you can’t save. The chat feature with “alle” is cute but it’s literally all there is. Make a real app. Let me use your web site from a computer. Give me something to print to prove I have coverage!
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