Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Licensed To Glow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a relatively new company and because of that their customer service is absolutely abysmal. They’re trying to be the ClassPass of beauty but the difference is ClassPass has enough structure/ operations to deal with case by case issues. They don’t have good communication with the actual salons, so when the salons tell the customer one thing, the customer service on the website tells you another. For example, if you’re late to a class on ClassPass, the woman at the front will tell you to contact ClassPass for a refund on credits. When you message the customer service, they’ll refund you the credits ASAP. If there’s a scheduling issue and the class was cancelled, ClassPass will refund you (again) ASAP. However, with licensed to glow, I prepaid for a service, and when I got there, the salon said they didn’t have enough time to fit me in. They informed me they’d let licensed to glow know to refund me for the service I never got. I’ve been on an email chain for FOUR MONTHS now arguing back and forth with Licensed to Glow. I even had to call the business myself, get their manager/ owner looped in to inform them to refund me. And licensed to glow still refuses, using other excuses to justify not refunding me. This just would never happen on any other membership service platform and really goes to show how they’re going to lose a large chunk of their customer trust by burning people like this.
So at first I thought this would be just like ClassPass because that’s what all of the TikTok’s say but it’s actually different. There’s no credits, all of the beauty services are included. You can book up to 4 services at once and then schedule more appointments as you complete those services. The wait periods don’t bother me, I don’t mind waiting 12 days in between getting my nails done. I wish there were more locations in the dmv but I noticed that they’re adding more week by week. The app is cool, pretty similar to the website and easier to use. I like it.
I had a vacation coming up and kept seeing TikTok’s about this app. I was able to get all of my beauty services for my trip for under $200. I really like the Atlanta locations, I haven’t tried anywhere else but I travel a lot and I’m excited to try using the app in differnt cities as well.
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