Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot even open this app anymore without an ad very first thing! Want to see the hourly? Another ad! Want to see the map? Another ad!!! Back to Home Screen? Yep, you got it! ANOTHER AD!! What’s worse, is that the ads are now getting stuck so that you have to exit the app and start all over again! I think I’ll be deleting this one and looking for one more accurate, less ads! That’s the other thing, the hourly forecast almost never matches up with what the daily forecast temp says! This used to be the best weather app and most accurate! I don’t know what’s happened to it (them), but they need to go back to the way they were! I HATE this app now!!!
Not sure why this news app has such a low rating. I had the channel 27 app and could not stand it due to fullscreen ads that you could not close, a separate Weather app so you couldn’t get Weather information from inside the app, etc. While this app is not fancy and all glitchy, it provides great News information and Weather information and if you have push notifications active, they don’t blow you up all day with push notifications for a snowflake that fell like channel 27 does. Definitely prefer channel 18’s app over channel 27 any day. Nice job channel 18!
I wish this app would be current with the written forecast AND the video forecast updating. When you click on the weather tab, you still get Bill Meck’s forecast from the night before, rather than Tom’s more current forecast. Same thing on the weekends, with Jill. So I search on Facebook for their pages to get the up to date forecast, text and video. Other networks in Lexington can get this right. Why not Lex 18?
LEX 18 News - Lexington, KY gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe...