Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LetsDefend · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoy the format and the material but every thing loads so slowly. It really bogs down the speed at which I can complete sessions
I have been a VIP subscriber online for a couple of years now. I am able to login with my web profile but it has a subscribe button in the app—as if it didn’t pull ANY info. It also has the most basic questions and only a few pathways (that I can see) and it started me at the literal beginning with zero points. This app is not ready for prime time. The web interface was like this at the beginning too so hopefully they will get the problems worked out soon. Love the concept, don’t think the execution was well thought out.
It has good info but every time I get to the end of one segment I watch the ad but am unable to get past the ad. Hitting the ‘x’ doesn’t work. Uninstalled and reinstalled app and that let me open the next module. Don’t want to deal with that every time I finish a module so I will continue to use the website instead.
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| Name | Price | Type |
|---|---|---|
| VIP+ (Monthly) | $12.99 | Monthly |
| VIP+ Annual | $89.99 | Yearly |