Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Damian Winiarczuk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have to start by saying that this app is gorgeous. The dev has really done a knockout job, design wise. The problem is, unless the functionality is deeply hidden, this app doesn’t appear to actually DO anything. You can search for shows and view episode listings, but that’s all. What exactly is the point of this app? Why would I want to have it on my phone?? I suppose if more development happens, this app could be great. But right now, it’s like a clam shell on the beach...pretty, but useless.
I thought I would be able to check off what I’ve watched such as episodes. There’s no instructions on how to do anything in the app. Please help
Easy way to track TV show’s seasons.
Lately is a simple & delightful TV shows tracker. It lets you track watched episodes of your favourites TV shows with ease. Automatically checks if...