Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Land Rover · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It literally delivers absolutely ZERO features it advertises. Remind you—this app is developed by HERE, which used to be part of Nokia… now you know why Nokia vanished in the dust of the past… yup, as where it belongs. First, navigation starts off with walking to the car. Hey, it never finds where my car is. My car is right outside my office building but it wants me to walk 2 miles back home—where it was half a day ago. Then, it doesn’t offer any route options to choose from. Some other reviewers say it does but can’t figure out how to choose one. I was never offered any. Isn’t that the basics of a navigation app? What a failure. Third, it’s supposed to sync the navigation session to my car’s screen. Yes, it did once—but then never worked from then on. Cellular OK. Account OK. Sign-in OK. Subscription OK. Map update OK. Everything is OK. It just simply refuses to work. What a huge pile of manure. Not to mention… GUI is archaic like a coin operated laundromat washer; response is slow as an aging sloth. Just pathetic.
I tried it one time and that was enough. Why bother if you can’t compete with Google or even Apple Maps. Default is walking. That’s nonsense for a car app. Shows two routes to my destination but I can’t see how to choose one. It’s chooses for me. The time is fairly close but it shows 51 miles to a location I know is 24 miles. I just looked at the last update time! Three years ago! That’s absolutely pathetic. Many of my apps get updated almost weekly and Land Rover can’t be bothered with an update in 3 years. I wanted an off-road vehicle with some nice styling but I will have to go back to Land Cruisers.
Using the map is dangerous. For instance, it tells me turn left when exhibiting the street that I live on but turning left would have me driving on the wrong side of the road. Likewise, it tells me to turn on a street that has not existed since before 2011 (I would end up in someone’s living room). Therefore, the map is OLD and outdated even though it said that I have the most recent version in the car and on the app. There is a highway that became a toll road over a year ago, I do not use toll roads and have the options set to avoid the, but the map is always directing me to take toll highways, such as this one. My friends laugh at me because I am driving a 2017 Range Rover but I still have to use Waze on my cell phone or my old Garmin for accurate directions. You would think that RR would not have these issues but this is the worse car map service I have ever used. Please, please, please update this map with at least the version from 2017 so that the map will match the “update date”. Thank you.
To be used in conjunction with Land Rover vehicles which are fitted with the next-generation infotainment system, InControl Touch Pro, the Land Rover...