Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TAXIAPP PARTNERSHIP (LONDON) LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to stay loyal to the black cab drivers, but out of 12 different attempts to book rides using the app, only once did it yield a cab… who cancelled one minute later. I even tried booking a ride to the station in the morning and that was ignored as well. Not sure what the point of the app is if you can’t actually book a cab but it should be removed from the App Store.
We needed a cab from our VRBO and the app allowed us to book one ahead. No surge pricing and owned by the drivers so they are not paying fees to uberlords! Regular trained London cabbie that didn’t need an app to find the route!
I try to stay loyal to black cabs in London, but the app gives no price estimate and the arrival time went from 7 minutes to 10 then 15 etc. then 17. I understand traffic is bad but I feel deceived by the original ETA. Then was charge 5 GBP to cancel. Guess it’s Uber from now on. Was picked up in 1 minute with a clear price up front.
The only black taxi app run by London cab drivers, Taxiapp puts all the capital at your fingertips. And just as importantly, we're the only app where...