Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have lived on Prince of wales since 1971 and being an Alaskan resident watching Alaska weather and being able to see what's coming allows myself and my family to get prepared for what's coming weather wise. This is important due to fact our water supply is raincatch and our home is still in process of being fully insulated so we can make sure we have fuel for stoves, firewood for wood stoves and gas for our emergency generators. We appreciate you.
First, hearing what sounded like Jackie Purcell’s voice suddenly emerge from my phone at 5:45 AM was upsetting. Immediately turned off sound alerts that I hadn’t been aware of existing prior to that. Maybe don’t have that as a feature. Second, getting regular alerts that “A massive amount of snow is about to fall 🥶❄️🌨!” alerts as if I’m supposed to be thrilled about getting more snow after having just shoveled for 4 straight days makes me cranky. Maybe dial back the use of exclamation points? For me these warnings should be akin to telling us missiles are about to rain down on my location.
I will be deleting my KTUU weather app today. I’m a local tour guide and I’ve used this app and recommended it to all of my guests. It use to give me the current Doppler and clear information on earthquakes. I live in Alaska and both of these are the most important things an app could show me when it comes to weather no typhoons, no hurricanes no tornadoes no no no. We do have a lot of earthquakes though and the update you you just made renders the earthquake information is useless. It used to be a conversation piece and was well received with guest visiting my local town it is turned into some big commercial now and all I see on there is constant ads wanted me to purchase something rather than the useful tool it was in the past. To the programmers — I actually had members of your team on my tour before and discussed how wonderful and useful this app was I can’t believe you let me down.
KTUU Channel 2 is proud to announce a full featured weather app for iPhone and iPad. Features ∙ Vertical and horizontal map display with looping ∙...