Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
KSBY Weather is quite good. On it they are constantly recommending their app. However, the app has temperatures that are rarely in line with those given during the nightly forecast. Worse still, in the evening, in the evening the only weather forecast video available in the app is the one from the morning, which is, in effect, for the day that just passed and so is useless. I don’t know if it is the person maintaining the app or what it is, but this is definitely much worse than their broadcast weather.
This is a beautiful weather application. It covers all the info I want to see. I check the predicted morning low to protect my tomatoes during the frost season. With all of Dave’s micro-climates I find we are several degrees below his prediction. Dave’s weather report is #1 on my “just gotta see” list each night on KSBY news! Thanks to all of you for all of your hard work, we appreciate it! 🤙😎
It’s always accurate I rely on it all the time . Thanks
The KSBY Microclimate Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution...