Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pacifica Foundation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
KPFA is an essential news and culture radio station. Beyond that, it’s a Bay Area (and international) institution whose existence is a bulwark against corporate media and all of the problems and issues it raises. KPFA’s launch of this app is something to be celebrated — and downloaded!
This is a fantastic tool and is a little more consistent than using the web browser on my phone. OK it’s a lot more consistent.
I have very seldom had an interruption due to the service itself, as opposed to when it's a tab in a browser and using resources differently. Thank you!
The KPFA App allows you to listen to the KPFA livestream and view the program schedule. You can listen to KPFA Area 41 online-only podcasts and catch...