Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Knoxville Utilities Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was easy to install, pay your bill, report outages and even track your power usage…all with a simple click! Didn’t know bill paying could be so easy 😀
I initially could not create the acct. I was getting an error for incorrect info. I was emailed a number to use in place of the SS # that was not on file and the issue was resolved. I created my acct and like that I will be able to track usage. Thank you!
Adding Apple Pay would be a big incentive to use this app. No one wants their credit card in yet another database. I would feel much more secure using Apple Pay.
Now managing your utilities is easier than ever for KUB customers. The new Knoxville Utilities Board app is designed to provide a seamless way to hand...