Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haptic, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not one statement in the set up instructions is true. Not one. Nothing they tell you to do can be done. Nothing the app does in response to what you do is mentioned in their instructions. An example – you are told to turn on the device when the app tells you to. But the app never tells you to turn it on or how to turn it on. They just skipped that step. You have to intuit what you are doing. It appears these people are idiots.
Most recent updates to the app increase usability and functions. Really love it now!
So I’ve finally gotten this after waiting for 2 years and so far I’m disappointed. The problem is lag - which is unacceptable. When I knock it takes approx 15 seconds to turn on my Phillips hue lights. As for using IFTT - that is even slower. If this problem isn’t addressed this will quickly find itself in the trash. It has promise but the lag has to be fixed!
Transform entire walls or tables into touch controls for your favorite smart home functions. With just a few taps on a regular surface, you can contr...