Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗acasa Software GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does so many useful things to keep me informed on the latest technologies, app updates, and newest smart home devices. There is a ton of information on smart home management including links to a library of invaluable videos by Shane Whatley with content for smart home people of all levels. And this is just taking a peek behind the curtain as there is so much more.
Great app, hope Secure Router workability was included. Some brands require a ‘phone home’ just to work (including Aqara & Flic) which is unnecessary and shouldn’t be allowed without pre-purchase notification to prospective customers. Other brands (including Wemo & Meross) function in restrict to home mode but the devices’ LEDs blink conspicuously while in restrict to home mode.
I love this app and really wanted to give it 5 stars. It includes an insane amount of great information about HomeKit products. The only thing holding it back from getting 5 stars in my estimation is the lack of a filter to show only devices that support Thread. If I enter the term “Thread” in search I only see one product because it’s only looking at the titles. I am completely sold on Thread (and Matter eventually) and I would prefer to buy products that support Thread if they are available. I was disappointed that this otherwise wonderful resource did not make that easy to do.
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