Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Krijn Haasnoot · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am very surprised how good this app was. It gives you a bunch of random baby names and you get shoes from them. They gave me a lot that I like, but I like that they give me options that I can dislike so I can show them more preference. It is really useful if you are about to have a kid, or you just want to plan baby names for the future. I can’t wait for more updates, but the only negatives are that it says my Apple account doesn’t work so I don’t have an account. That’s why this is four stars.
Fun app, really useful for introducing us to names we might not have known about/considered otherwise. An idea for a possible extension — the app is currently great for identifying names you and your partner both like, but it doesn’t help you decide between them. What we just wound up doing was taking a “long-short” list of names we both liked and generating a ranking using pairwise comparisons, which helped us narrow it down more systematically than trying to think through 25 names separately. That seems like the kind of thing that would be straightforward to implement in-app? In any case, definitely just a nice-to-have feature, not a need-to-have.
This is such a great, easy way to see what you and your partner like in names. I love that you can select different cultures/languages too. The only thing I wish was different is that there is no information given on the names. You swipe left or right on the name, but you can’t click on it to find out which language it’s coming from or what it means or anything. If you have more than one language chosen at one time, there is no way to tell which one the name is coming from. I keep having to Google names that it suggests. But it’s still a good starting point!
Choosing a baby name should be fun (and a little addictive). Kinder helps you find “the one” by swiping through name suggestions: like, pass, repeat....
| Name | Price | Type |
|---|---|---|
| Spanish (United States) | $0.99 | One-time |
| English (United States) | $0.99 | One-time |
| Swiss | $0.99 | One-time |
| Punjabi | $0.99 | One-time |
| Urdu | $0.99 | One-time |
| Vietnamese | $0.99 | One-time |
| Slavic | $0.99 | One-time |
| Bulgarian | $0.99 | One-time |
| Welsh | $0.99 | One-time |
| Egyptian | $0.99 | One-time |