Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MyRegistry.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is ALMOST there. When it wants to play nice it’s perfection. But unfortunately it’s quite glitchy. It may pull data from a site the first time. It may get quirky and pull partial data, or the right data but wrong image (it often pulls the generic storefront image. Ex. An item I want from Crate and Barrel shows up as the default cottage with shrubs that is the company’s online icon image) . Or the right image but when you go back in at a later date it’s dropped the price of the item. That sort of thing. Manually entering info is also glitchy. It will take anything I type, but actually saving a picture I manually enter ( because I couldn’t get it to pull the picture of the actual item) is about 50/50. I currently have 2 items on my list that are not the actual item because it will not take a picture of the right item no matter how many times I try. So it’s fine for personal use, but would probably frustrate and confuse someone who is gift buying for other people. They might be afraid they’ll order the wrong item because they’re getting the info of one item but the image of something else.
I had planned on pulling my baby registries from different stores onto one site so I could just share one link, and thought I would use the hugely promoted/advertised Babylist — until I realized that after creating one synced list, Babylist wouldn’t continually update with items we added in-person or things that were bought directly off the store registry lists. (?!) I hugely appreciate that MyRegistry auto-updates and also allows us to re-sync our registries as items are added or bought (although I’ve had some trouble getting BuyBuyBaby to re-sync, but only sometimes). The interface is pretty clean and easy to navigate too. Thanks for making this a helpful tool!
I used to make lists for Christmas or my birthday of what I wanted but, being a bit of a control freak, I had specific items I desired and had to include the size, color, where to get it, etc. I also didn’t want whoever got me the gift to pay too much so I would sometimes send links of where the item is available for the cheapest price, but it was hard to keep it all organized and share with everyone. Besides that, I had to do the awkward “Remember to communicate with everyone else!” spiel so I wouldn’t get doubles. I knew there were wedding and baby registries, but I never realized you could make one for any occasion AND put items from any store on it! This website/app is it, and it’s so easy to accurately add items to the list. You can also make lists within the registry to say who the gift is for or any other way you want to sort it. I will continue to use this for every occasion from now on. LOVE IT!!!
Built for the future with an AI foundation, the new MyRegistry app helps make gift-giving easy for friends & family and get the gifts you really want!...