Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miki Cai · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game... this game is the best in its league, with the high tech pain meter and graphics that look better than the 2080 ti, these is a deal. This game has me laughing so hard I think it should be an official e-sport.
This game has a ton of potential. But all you do is push him and that’s it. If you press one button, an ad comes. Like I pushed the boss then an ad came then after he fell another ad came, then I pressed menu and an ad came. There’s so many ads. And the thing is, you can’t even do anything different. After you push him you just continue doing the same thing.
I get it, you need to make money. But he ratio of ad time to game play is probably 60/40 ads to game play. Plus there is no real game progress. Watch and ad, push the guy off, watch an add. Play again watch ad, push, watch ad. Same guy same tower same thing. Over and over and over. It could be a fun game. Significantly drop the duration of the ads, make the tower type a choice, maybe make it so you can add stuff to the tower to fall through, plates of glass. Get creative. Anyway I played the game for 10 minutes, couldn’t take the number of ads, deleted the game.
Get your revenge and kill the bad boss by pushing him off the tower. Break him like a stickman and get as many pain points as you can. Funny bone crac...