Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dave Sapien Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The color mixing is gorgeous, I want to play with that more. The sparkly and patterned "colors" are fun too. I also liked the ability to color within the lines, but it was disappointing though that all the eyes of the characters were locked and could only ever be white. There are a few spelling errors (restor purchases, experets) which hurt the credibility of the app and are generally a giant "do not make purchases" red flag for me. Plus the settings area is in a different style which is kind of jarring. Also, in at least one of the pictures the paintable area was not quite lined up with the outline, so there was a tiny frustrating little sliver of white pixels in the picture that could never be painted. Overall it's a cute fun little app, and if I had a larger iOS device I would probably buy the full unlock. (Feels kind of cramped on my iPhone 8, but I bet it would be nicer on an iPad.) In particular I liked the way that the colors mix together, that's really special. Good luck with promoting it!
Creative and educational coloring experience with amazing ‘real’ paint mixing. Help your child to make meaningful use of their screen time and feel l...
| Name | Price | Type |
|---|---|---|
| 123 | $4.99 | One-time |
| Eggs | $4.99 | One-time |
| Code | $4.99 | One-time |
| Monsters | $4.99 | One-time |
| Christmas | $4.99 | One-time |
| Paint box | $4.99 | One-time |
| ABC | $4.99 | One-time |
| Full version | $12.99 | One-time |