Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ken Patterson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After an absence of several years there’s finally a KFJC listening app available again. The new app is even better than the old one, with the ability to see the playlists of previous shows and view or listen to archived shows. The interface is more intuitive, with options available at the bottom of the screen. I would like to see a way to access the broadcast forecast to know what djs are scheduled for the week, but for a listening-focused app this does the trick beautifully.
Listen to KFJC's live stream, or archive shows from the past 14 days.