Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mitipi AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App loops in setup for hours on end. Bluetooth pairs, cycles through wifi connection, fails factory reset “Kevin”, reboot phone, restart app. Same. Hours on end. Gave up. Hardware useless without the app setup. Worthless junk ($300 US for the hardware). Went back to using tp link smart plugs, amazon echo and a $30 tv light simulator from amazon.
KEVIN® — Your HOME. Never ALONE. KEVIN® is the world's smartest and most innovative burglary prevention device — and this is the app that brings it t...