Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenya Airways · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app worked well in the first year of using but then it says I need to upgrade but at the App Store it doesn’t have an update option. So unfortunate!
I have been trying for years to join Asante rewards and get my points for flying Kenya Airways. It continues to fail to allow me to join. It fails to allow me to book flights. How can you use Kenya Airways if you can’t do anything with their app?
The last version of the app, asked you to update it every time you opened (right after I had updated it) and after you did some activity and let’s say had to go find some other information from your phone (say passport details), when you went back to the app, it again have you a message that you needed to update which when clicked would take you to the App Store, which asked you to open! Crazy!
Welcome aboard the all-new Kenya Airways mobile app – your one-stop travel companion built for convenience, reliability, and a world-class digital exp...