Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I first starting app it was a little difficult to use, but as I used it more it seemed to be updated & now offers everything I’m looking for, Pinpoint Radar, weather info for each day including wind,temperature, wind direction, chance of rain & more all by the hour for a few days. The a weekly forecast with basic information.
A while back an update to the weather app took away the big radar view that let me see if I needed to be concerned about an imminent storm or weather change. Now after the insertion of the same meaningless ad day after day to get into the site, I have to hunt to find even the most basic bits of weather news among all of the unneeded clutter on the screen now. I want simple information quickly from a weather app. If I need something more in depth, I can scroll down.
Many times this app has frozen (won’t open past the home screen), won’t open (says turn on Wi-Fi - Wi-Fi is on and everything else works perfectly). Very frustrating. This happened on my old iPhone and now with my I have new up to date iPhone. I love using weatherunderground. It’s much more up to date and doesn’t crash or freeze. I have uninstalled and reinstalled more than 20 times during the last year in order to check the weather during a storm when it is “frozen”. If it wasn’t for the times this does work, and the school cancellations, I would ditch this app.
The KCRG First Alert Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolut...