Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great notifications of breaking news. The app was very prompt on local fire updates, Covid cases, etc. Always some stories not carried elsewhere, too.
Other news providers charge you to read their stories or limit access or require you to set up an account. It’s great to read all the news I want without having to pay!
Glad you treat your site like an equal medium - and story rotation on home screen shows good curating.
KBZK News gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe weather updates,...