Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JD Sports Fashion Plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Never shopped at Finish Line or JD - now I know why. They advertise a signup offer if you give them your email. When I got the first email the link goes to a page that doesn’t exist. Then they sent a second email saying just sign in and the reward should be there. I go to sign in and it shows (0) under rewards. Even downloaded the JD app since I signed up under Finish Line and nothing. This is the problem with acquisitions - if you don’t have things like this figured out before it gets uglier after. Don’t advertise what you can’t deliver. It’s a quick way to lose a customer. Additionally the website is a train wreck. Do you not do UA testing? You go to tap on the size chart and you get a line on the screen - nothing else. You go to turn on automatic reward spending - same thing - blank line and nothing.
All they do is lie! I have MANY emails promising a full refund bc I did not receive ANY of my packages but the refund never comes and then I sit on hold for HOURS to speak to customer service reps who PROMISE the refund will be there tomorrow and it never comes they said a $20 credit bc of all the problems that never came it’s all lies and then I try the chat and shocking that doesn’t work so now I’m getting emails claiming “due to the high volume we will be unable to process your refund” after I have been promised multiple times that it’s coming “3-5 business days” is what they keep saying over and over again it’s all lies automated lies after automated lies! I don’t receive my packages and then they lie and don’t send the refund I have literally 4 emails promising a refund in 3-5 days and nothing!!!! I’m so mad I’m so over it I can’t believe this garbage!!!! Hours on the phone— lies emails promising a full refund—lies a chat that doesn’t work and credits they don’t honor! GARBAGE!
They always have what we are looking for. If they don’t have the size in the store they go through the effort to find it online or another store. I’ve never, never, experienced even sub par customer experience never mind bad. Always greeted, always asking us to help us and the cashiers are always smiling and ensuring we found everything we needed and making sure we use our membership benefits. Not to mention JD has one of the best military discounts and rewards programs out there.
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