Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗APG Media of Wisconsin LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using this app for a month and it is very user friendly. I just tap on the app and the whole newspaper pops up. I like the different options, especially “pages” so you can go right to the page you want, or just read the pages in order. Thank you. Helen Holder
It works well, except the beginning with the sports page, the articles don’t link to parts on other pages like the rest of the edition does.
We do like getting the local info about community and school functions. Thank you.
The Gazette app now includes both LIVE NEWS and the replica edition of your local newspaper. This is a digital replica of The Gazette . Here you will...