Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new version is cumbersome. Did you do any user testing? The user has to wait for an ad to run before going to the app. Other key features have changed. A little tutorial on the changes would have been helpful.
I want to use the app to catch the previous newscasts for local news but a lot of times it’s just the “LNL” which has the most annoying anchor around or a special news report that is sure not the local news for that time. Can’t even get it over the weekend most times. It seems they only have the previous newscast when they feel like putting it out. And when you do get it, watching is annoying as it’s so choppy with dead spots, evidently to compensate for commercials yet it has its own ads too. Useless! If you’re going to have an app to help out your audience, maybe put in some effort and not just slop it out there and say you have an app.
I have this app for local news and weather coverage. I keep it only for the weather reporting but find your news coverage biased in favor of Republican agendas. Your blackout on the dire conditions Dane County, which for several days we experienced the second highest Covid positivity in the NATION, puts the entire community at risk. This should have been a lead story and yet there was no mention of at all anywhere on this site. Everyone associated with this should be withered with shame at abandoning their journalistic responsibilities.
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