Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Jackson, MS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please fix the app I just downloaded it and it won’t even open
I downloaded the app but it only goes to the opening page. Won’t let you sign in only shows a picture of the city
Not sure if these app issues are with the developer or the city but in either case I'll share my concerns/observations. -Doesn't recognize generalized searches for neighborhood service requests based on a street name. Only a specific address. -There appears to be only two message options for city replying to service request. "Received" and "In Process". -Poor Integration with city web site. Great potential in this app but I would recommend to the city that it looks for options our community's needs.
This free mobile app provides a quick and easy way to report city-related issues like potholes, water leaks, overgrown lots, and blocked drains. Enhan...