Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mississippi Department of Information Technology Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Blue text on blue text is extremely difficult to read. When viewing a page, it is hard to see/read the navigation bar on the top. People with visual impairments or learning disabilities may have a harder time using the app. Visual accessibility could be improved with higher contrast. I would encourage the app developers to review current industry standards and recommendations for contrast, colors, fonts, etc. The other recommendation I have is for the "Find Services" tab. It allows you to filter by county, but it does not allow you to filter by specific service needed. Also, not all mental health providers in the area are listed.
Mental Health Mississippi is a one-stop information hub developed specifically for Mississippians looking to learn more about mental health services t...