Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Iowa State University of Science and Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Feels incomplete and is really buggy. Not sure how it is coded or what quality control looks like, but it behaves like most other internal software systems found at ISU which is to say not great. I have yet to be able to send or reply to messages consistently. Logging in and loading the app is an ordeal and crashes often. It has successfully handled a video call for a virtual appointment but only On IOS. Forget about using this app on Android. Navigation seems to work fine, but not enough to do in the app for that to be tested rigorously. Works good for viewing past visits and records of them. Overall, has potential but needs some refinement and additional capabilities to warrant it’s existence in comparison to alternatives.
The ISU Student Health Patient Portal is the application for Thielen Student Health Center, a full-service medical clinic in Ames, Iowa, staffed with...