Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Circana, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall not a bad app, one big issue is my music stops when prompted with inventory or capacity. Need to be an option to turn off the sounds or just make it so it overlays on top of my music. Very annoying to stop my music during collection.
I’ve been super bothered by the fact that whenever I need to do an inventory or facings check, the beep that plays stops my music altogether instead of being overlayed on top of it. This needs to stop as there is so much noise inside a lot of the stores that I’m in that I’m trying to block with my earbuds.
When running DS proactive, as you are scanning a category, if you scan something you have already scanned, you are not permitted to scan any more until you go back to the category list and reselect that category again. This slows you down.
Having been to the grocery store, you know it’s packed with products! ScanScape goes into these types of stores to collect information on the products...