Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pensa Systems · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This application is hot trash is barely functional. It needs an Internet connection to work and your Internet connection is perfect. It still doesn’t work. Whoever designed this app was under the belief that all stores are shaped the same and all isles are the same width and there is no need to adjust the camera to compensate for the different dimensions in these stores. Y’all simply don’t know what you’re doing.
Pensa Systems’ mobile application quickly and efficiently captures highly-accurate videos of retail shelf conditions such as total category out-of-sto...