Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IQAir AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was excited to use the smart on/off feature offered by this app, but sadly it does not work. I mean, technically the feature does work. If I keep the IQAir app open and on-screen while my phone’s screen is on, the app will turn the Atem on and off based on my proximity to the device. However, if I turn my phone’s screen off, navigate to the Home Screen, or launch another app, the IQAir app will no longer control the Atem. I don’t fully close or force close the IQAir app. The app is still open in the background, but despite this the smart on/off functionality does not work. Instead, I have to by a power switch I can control using my phone to make up for the broken feature provided by IQAir. I suppose all this should not be a surprise to me. IQAir’s home air quality monitor has a bug where it provides the wrong location name when viewing a device, which I reported back in 2021, but the IQAir team hasn’t gotten around to fixing it yet. It’s a shame that such good hardware is spoiled by poor software.
The app still some bugs to be worked out. The Bluetooth is weak as others stated if you leave the room does not reach. Also very upsetting I cannot register the device because the link leads to a “ no website found” answer. I do like the other features like to be able to control the speed by phone.
I like the app features, including the ability to adjust fan speeds higher than the Atem’s default fan speeds for low/medium/high, the display of current temperature and humidity, and the display of filter life, BUT Bluetooth connectivity is poor. Even with my iPhone sitting only 1 foot away, it kept disconnecting, such that firmware updates to the Atem were impossible. Only when I leaned my iPhone against my Atem could I successfully install firmware updates. I can’t use the “Smart on/off” feature because with my iPhone on my bedside table, only 3 feet away from my Atem, the connection is poor enough that my Atem keeps shutting on and off. Bummer. The only way I can reconnect with the Atem after I lose Bluetooth connection with it is to remove the app running in my iPhone’s background and re-launch the app. Also, I have tried at least 5 times to register my device via the app. Each time I’ve filled out the form and (seeing that my device’s serial number is auto-filled for me) I hit the submit button. Each and every time, I get returned to a blank form! No indication from the app that my registration was successful. Atem has more work to do on this app.
The IQAir Atem app adds functionality and convenience to your IQAir Atem Car & Desk. The app functions as a remote control that allows you to turn the...