IOU: Easily Split Your Tab

Eric Agredo · iOS

IOU: Easily Split Your Tab

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

IOU: Easily Split Your Tab screenshot 1IOU: Easily Split Your Tab screenshot 2IOU: Easily Split Your Tab screenshot 3IOU: Easily Split Your Tab screenshot 4IOU: Easily Split Your Tab screenshot 5IOU: Easily Split Your Tab screenshot 6IOU: Easily Split Your Tab screenshot 7IOU: Easily Split Your Tab screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does IOU: Easily Split Your Tab Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.3 ★(16)

Rating Distribution

4.3
★★★★☆
16 reviews
5
0%
4
6%
3
19%
2
13%
1
63%

Top Countries

🇩🇪 DE🇷🇺 RU🇹🇭 TH
Reviews (3)▼
★★★★☆beethoven6784/25/2024
Solid App

My initial review (below) was negative, but the developer reached out to me and was very receptive to my issue. I found the wording of the in-app upgrade to be misleading, but they’ve offered to clarify it. As such, I’ve updated my review. The app still needs manual importing of receipts, but it is a really solid app and works well! I look forward to using it next time I eat out in a group. Original review: “IOU Pro” is not optional if you want to upload a receipt. The upgrade claims to unlock ‘unlimited’ receipt uploads, but the limit without paying is actually zero uploads. There is also no option for a lifetime unlock which unfortunately is a nonstarter for me.

★★★★★KillStar81012/9/2023
Most accurate app out there honestly

I tried updating my previous “Has issues” review.. But, App Store won’t load it for me or allow me to delete it. So this is my UPDATE review- I downloaded a few different apps to use for my dinner events and this app is BY FAR the most accurate at reading receipts and doing the math! I left my previous review and reported some issues I found with splitting costs on line items and how the decimals move.. etc. And he responded immediately stating he will work on the issues and advise when complete. Even provided updates as he continued to work on the issues. And now both issues are resolved. And I love this app! Telling you- Best out there! I’ve tried them all. And frankly, if every app developer or support responded to feedback as quickly and actually fixed the issues like this developer did- We’d all have much better apps! So Eric also gets 5 stars in my book! I work as a software development project manager for manufacturing environments. I’d certainly hire Eric for my projects..

★★★★☆The PUA Switch1/7/2022
Awesome but

There are a couple issues I have had. One is that if you don't enter tax it pops up telling you to fix. I'm currently in Oregon where there is no tax so this is an issue. There are a few other minor issues but overall it is pretty awesome.

Version History (14)▼
2.0.75/15/2024
2.0.61/24/2024
2.0.51/19/2024
2.0.41/18/2024
2.0.312/22/2023
2.0.212/9/2023
2.0.15/18/2023
2.0.05/17/2023
1.2.01/13/2022
1.1.111/29/2021
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Do you hate putting an entire tab on your card, taking a picture of the receipt, and then calculating what everyone owes you? Then IOU is for you! Thi...

iOS App ID
1589968294
Content Rating
4+
Min OS
17.0
Size
50.1 MB
In-App Purchases
Yes
Publisher
Eric Agredo

In-App Purchases (2)

NamePriceType
IOU Pro (Monthly)$0.99Monthly
IOU Pro (Annual)$6.99Yearly