Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carnegie Mellon University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seems like the devs worked out the bugs from previous versions of the app. Seems extremely buttery now.
This is a very interesting idea and I had high hopes for it. However its data is extremely limited. Many times I have walked around Washington DC metro area and found surveillance cameras which this app has no idea about. The information seems quite dated and very limited.
The app seems to work well, but will only work if individuals input IoT devices into the system. To enter devices you must go to their website and provide information about the device to be saved in their database that is then displayed on the app. For their experiment to work people and organizations need to devote time to enter IoT device(s) information.
Discover and control what data is collected about you by Internet of Things (IoT) technologies. The IoT is everywhere. It consists of a myriad of devi...