Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deseret News Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Deseret News provides real journalism about real news. I also love The NY Times crossword puzzle and the other puzzles. The app is by far the best way to print the puzzles.
I moved to Salt Lake City last summer. I enjoy getting up on the news from DN. I love the paper and all the articles.
Great option. I really thought I would miss print. And I do. But this is the next best thing
Readers of the Deseret News can now read their paper digitally from their mobile phone or tablet app. The Digital Replica app is an exact replica of...