Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads that play before a video are typically 30 seconds in length but the video player plays them repeatedly. I refuse to even try to get through the video ads anymore. Also, if I tilt my phone for full screen the ads start over. I’ve used this app for the last 3-4 years and, in total, I’ve probably made it through the video ads fewer than ten times. I staunchly avoid the videos attached to stories for this reason. Otherwise it’s relatively good content and well placed/timed push notifications.
After watching another Utah news channel and not getting the absolute news I made the change ~ so glad to be here with Fox! Diane M.
Everything seems to work nicely for live news/ broadcasting except for missing these two very convenient items. It’s a Utah channel/app broadcasting Utah news/weather, I don’t see why those can’t be included for anyone/everyone who downloads this app regardless of where they are.
FOX 13 News Utah gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe weather up...